This process is used to understand how to create a project that has been added to the menu and has gone through targeted creative development or formal ideation. Global Creative Strategy owns the initiation of all projects.
Project
setup requires discussion around project properties, hierarchy, and
project execution strategy based on current knowledge but can evolve
as the project progresses.
Grouping examples grouping
of Blue Sky and Capital Project as same time. This allow single schedule
to cross both projects and reporting will show full cost of delivery.
